Name Stickers
Clothes Labels
Value Packs
SOS Products
Bottles & Lunch Boxes
Baby Products
School
Meet the team behind Easy2Name
Behind Easy2Name is an enthusiastic team working every day to create products and provide a service that families can rely on. Meet the people behind our name labels, clothing labels and other personalised products.
Meet the team behind Easy2Name
Behind every name label, water bottle, lunch box and order is an enthusiastic team of specialists. From product development and production to customer service, marketing and logistics, we work together every day to create products and provide a service that families can rely on.
Every colleague contributes in their own way. Whether you're asking our customer service team a question, receiving an order or discovering a new product, there is a dedicated team behind every step, working towards one shared goal: helping to make sure belongings are less likely to get lost and children head out each day with everything clearly labelled.
Together, we make Easy2Name
Management
The management team focuses on Easy2Name’s strategy, growth and collaboration. They ensure that all departments work effectively together and continue to invest in innovation, quality and customer satisfaction.
Customer Service
Do you have a question about an order, product or delivery? Our team will be happy to help. With personal advice and prompt service, they make sure every customer receives the support they need.
Production
As soon as an order comes in, this team gets to work. From personalising name labels to carrying out the final quality check, every order is carefully produced before it is dispatched.
Marketing & Content
This team works every day on campaigns, websites, SEO, product information, newsletters and social media. Our local marketers also ensure that each of our European online shops is perfectly tailored to the language and culture of its market.
Product Development
From the first sketch to a new product in our online shop, this team develops new products, tests materials and monitors quality. All with one goal: to create practical products that families can enjoy for years to come.
IT & Innovation
From our online shop to smart automations behind the scenes, this team ensures that everything runs securely, quickly and reliably. They also develop new technical solutions to continuously improve our services.
B2B
This team helps businesses, schools, nurseries and other partners find solutions that suit their organisation. From personalised products to larger orders, we work together to find what works best. This allows us to bring Easy2Name's quality and convenience to business customers and partners too. Interested? Visit our quote request page.How we work together
Every order goes through a number of stages. New products are developed and tested, our websites are improved every day, orders are carefully produced and our customer service team is ready to answer any questions. Behind every step is a colleague with their own area of expertise.
We believe it is important not only to work well together, but also to operate responsibly. From being a responsible employer to working with our suppliers and community partners, read more about our approach to corporate social responsibility.
Our International Teams
Easy2Name is part of Kidslabels Europe. That is why we work closely with colleagues across several European countries. They ensure that our websites, campaigns and customer service are perfectly tailored to each local market.
Active in: the Netherlands, Germany, France, the United Kingdom, Spain, Italy and Poland.
Did you know...
- We produce thousands of name labels every day.
- Our websites are available in seven languages.
- Our customer service and product development teams work closely together to continuously improve our products based on reviews and feedback.
In memory of Anouk van Schaardenburg
In 2003, Anouk van Schaardenburg founded Easy2Name. The idea came from something both personal and familiar to many parents: her children were constantly losing their belongings. What started as a practical solution soon grew into something much bigger. Easy2Name became her third child and a true passion.
From the very beginning, Anouk was closely involved in everything that made Easy2Name special. She created designs herself, came up with new ideas and put genuine care into making labels that were not only practical, but also attractive and personal. Her creativity, entrepreneurial spirit and enthusiasm formed the heart of the company.
Sadly, Anouk passed away far too soon, at the age of 52. She is deeply missed, but her vision and passion live on in Easy2Name every day. With the same love for labels, designs and personal attention, we continue what she started.
Anouk also made a lasting impression on the people around her. Olaf, for example, started working for Anouk at her home when he was just fifteen years old. Today, he is General Manager and, together with the entire team, proudly and enthusiastically carries her life's work forward.
But perhaps the most important lesson Anouk taught us goes beyond entrepreneurship, creativity and ambition: health is the most important thing of all.
That is something we will always hold on to, along with her warmth, determination and the remarkable legacy she left behind.
Want to learn more about how Easy2Name has developed since 2003? Read the story behind Easy2Name.
Last updated: 2 September 2026