Our story

ABOUT EASY2NAME

It all started with a simple problem. In 1999, a farmer’s wife in Hampshire found herself surrounded by the chaos of four young sons and all their clothes and belongings. Looking for a way to keep track of everything – without spending hours sewing labels – Melanie King created a simple solution. In April 2000, Easy2Name was born. Her “fifth baby”. More than 25 years later, that same idea still drives everything we do: creating reliable products that make parents’ lives that little bit simpler.

SMART SOLUTIONS FOR EVERYDAY LIFE

Life with kids is busy enough. Easy2Name helps you stay organised with durable, personalised name labels and everyday essentials that make sure everything finds its way back home. From name labels and clothing labels to personalised items for school and on the go, everything we create has one goal: helping you spend less time searching and more time on what really matters.

Every parent knows the feeling: lost water bottles, missing school jumpers or belongings getting mixed up. Our personalised name labels and clothing labels are designed to solve these everyday problems in a simple and effective way. They are:

Durable and long-lasting
Dishwasher and washing machine safe
Quick and easy to apply, with no fuss

So you can be confident everything finds its way back to the right owner.

DESIGNED WITH FAMILIES IN MIND

We listen closely to what parents really need. That’s why we combine practical solutions with designs children love. Whether you choose fun themed name labels, clean designs or fully personalised products, every item is made just for you. Making organisation not only easier, but also more enjoyable.

Timeline

OUR JOURNEY

From a spare room to an international brand, this is how Easy2Name has grown.

1999 - The idea for Easy2Name was born.

2000 - Launched from Melanie King’s home – her “fifth baby”.

2001 - First website launched. Orders placed online, payments taken by phone.

2004 - Online payments introduced and first team member hired.

2005 - Moved to the summerhouse at the end of the garden.

2010 - Expanded into farm offices with a growing team and international distributors.

2012 - Launch of StickEasy labels and EasyTags – no ironing, no sewing required.

2013 - Social media channels launched and email updates introduced.

2014 - Live chat added and Feefo reviews introduced.

2015 - New website launched with improved usability and product previews.

2016 - Record-breaking summer with the busiest dispatch day ever.

2019 - Joined Avery Labels and moved to Kingsclere Business Park.

2020 - Rebrand and launch of the Bright & Brilliant range.

2021 - New website and product expansion including lunchboxes, bottle bands and micro labels.

2025 - Feefo Platinum Trusted Service Award.

2026 - Feefo Platinum Trusted Service Award (again).

Today - Millions of name labels helping families stay organised worldwide.

And we’re still improving every day, for you and your family.

Trusted Service Award 2026

RELIABLE, FAST AND PERSONAL

For over 25 years, Easy2Name has been helping families stay organised. Everything we do is built around ease and trust:

Simple online personalisation
Fast production and delivery
High-quality products designed to last

We continue to offer friendly, reliable customer service via phone, email and live chat. Our team works hard to deliver quality products quickly, with most of our range available for fast dispatch. We’re proud to have created millions of labels for families across Europe, and we continue to improve our products and service every day.

MORE THAN JUST NAME LABELS

Easy2Name offers more than just name labels and clothing labels. Our range includes personalised lunchboxes, water bottles and accessories designed for school, childcare and everyday use. All products are created to work perfectly together, with the same focus on durability, ease of use and long-lasting quality.